Water Could Be The World's Next Biggest Market

In Uganda, a beer brewer is paying communities to protect wetlands in a bid to secure a steady supply of water for its businesses. In neighbouring Kenya, flower companies, ranchers and hotels are giving farmers vouchers for seeds and tools in exchange for efforts to reduce farm runoff, which can damage irrigation systems and spoil landscapes. In China, a government-backed scheme is giving tens of thousands of people health insurance benefits in exchange for land management practices that could i...